We share the six critical areas of need in learning and management development as identified from recent interviews, surveys and interactions with customers, thought-leaders and industry experts in the biotech and pharma industry.
Simple tips for improving digital customer engagement in pharma marketing.
What are the biggest commercial challenges in pharma and how can commercial teams achieve success in 2020 and beyond? Tune in for a conversation with FirstWord and StratX ExL consultants by clicking on the podcast below.
What are the top trends in digital impacting the pharma industry? It’s all about digital engagement. Tune in for a conversation with FirstWord and StratX ExL consultants by clicking on the podcast below.
New pharmaceutical product launches, which had started to wane in the early 2010’s, are back, and some say with a vengeance. Yet, success for a new product launch remains elusive: as of March 2018, more than 50% of launches over the past 8 years...
"We are introducing a truly innovative technology with the potential to disrupt the way customers and stakeholders in our market view their problems and solve them. But we are facing big challenges.
Pharma has been trying to crack the customer engagement code in pharma marketing since the very first rep signed the log-in clipboard at the front desk for the very first time, detail aid in tote.
Looking back, 2018 could be deemed as a pivotal year for pharmaceuticals when it comes to patients. The year when chatter around patients perceptively quieted.
Ask any stakeholder in your universe “From your point of view, who is my brand’s most important stakeholder?” The answer will always be “me”.
And that’s because all stakeholders are trying to satisfy their needs and desires with your product or...
We often get calls from partners and customers in the pharmaceutical industry with requests that we classify as “strategic emergencies.” These calls typically come from teams that are struggling to achieve commercial excellence at some stage in...
Facing the Impending Talent Cliff with Confidence, Creativity & Courage
While everyone knows that there is no literal cliff around the corner, Biopharma companies and firms must prepare as the largest workforce in history moves into retirement.
The healthcare & life sciences sector is experiencing unprecedented change at a mind-numbing rate.
To achieve success in this ever-changing environment, firms are dealing with challenges in many ways and with varying degrees of success.
Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent...
This week we attended the annual eyeforpharma conference in Barcelona. Billed as “the world's largest commercial pharma summit,” hundreds of industry leaders and experts came to share their views and experiences, along with many vendors...
Strategic planning within pharma organizations is constantly under review. That’s no surprise. Every organization struggles with the tradeoff between creating a great strategy and mastering its execution.
What are the biggest commercial challenges in pharma and how can commercial teams achieve success in 2020 and beyond? Tune in for a conversation with FirstWord and StratX ExL consultants by clicking on the podcast below.
What are the top trends in digital impacting the pharma industry? It’s all about digital engagement. Tune in for a conversation with FirstWord and StratX ExL consultants by clicking on the podcast below.
New pharmaceutical product launches, which had started to wane in the early 2010’s, are back, and some say with a vengeance. Yet, success for a new product launch remains elusive: as of March 2018, more than 50% of launches over the past 8 years...
"We are introducing a truly innovative technology with the potential to disrupt the way customers and stakeholders in our market view their problems and solve them. But we are facing big challenges.
We share the six critical areas of need in learning and management development as identified from recent interviews, surveys and interactions with customers, thought-leaders and industry experts in the biotech and pharma industry.
Simple tips for improving digital customer engagement in pharma marketing.
Pharma has been trying to crack the customer engagement code in pharma marketing since the very first rep signed the log-in clipboard at the front desk for the very first time, detail aid in tote.
Looking back, 2018 could be deemed as a pivotal year for pharmaceuticals when it comes to patients. The year when chatter around patients perceptively quieted.
Ask any stakeholder in your universe “From your point of view, who is my brand’s most important stakeholder?” The answer will always be “me”.
And that’s because all stakeholders are trying to satisfy their needs and desires with your product or...
We often get calls from partners and customers in the pharmaceutical industry with requests that we classify as “strategic emergencies.” These calls typically come from teams that are struggling to achieve commercial excellence at some stage in...
Facing the Impending Talent Cliff with Confidence, Creativity & Courage
While everyone knows that there is no literal cliff around the corner, Biopharma companies and firms must prepare as the largest workforce in history moves into retirement.
The healthcare & life sciences sector is experiencing unprecedented change at a mind-numbing rate.
To achieve success in this ever-changing environment, firms are dealing with challenges in many ways and with varying degrees of success.
Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent...
This week we attended the annual eyeforpharma conference in Barcelona. Billed as “the world's largest commercial pharma summit,” hundreds of industry leaders and experts came to share their views and experiences, along with many vendors...
Strategic planning within pharma organizations is constantly under review. That’s no surprise. Every organization struggles with the tradeoff between creating a great strategy and mastering its execution.
