Simple tips for improving digital customer engagement in pharma marketing.
How do you think the relationship with customers will evolve in the following years?
The customer of the future looks for authenticity, transparency, and speed. It seeks more control, personalization and community-based services. These customers...
Pharma has been trying to crack the customer engagement code in pharma marketing since the very first rep signed the log-in clipboard at the front desk for the very first time, detail aid in tote.
Companies are keenly aware of the imperative of the digital age: either go digital, or go home. Disruptive technologies such as blockchain, Artificial Intelligence (AI), the Internet of Things, virtual reality—the list is long—are shaking up the...
The digital evolution that has shaped the last few decades will be rapidly overtaken by other revolutions, such as Artificial Intelligence and Blockchain, amongst others. We will be moving from a production-led economy to a creation-led one, in...
Back by popular demand following our digital knowledge quiz part 1, we've put together a few short questions so you can see if you've got what it takes to be a digital whizz.
From search engine optimization to creating engaging digital journeys,...
Uber and Airbnb have overturned industries with just a cellphone app. They may make digital transformation look easy, but it isn’t always the case. If you’re planning on making the digital shift, test your digital marketing knowledge with our fun...
Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent survey...
Understandably, companies can feel confused about which tools to employ and how to best use them. While there is no one-size-fits-all approach to deploying digital marketing, we can identify several critical success factors consistently noted by...
STEP 1: INSIGHTS
How do you think the relationship with customers will evolve in the following years?
The customer of the future looks for authenticity, transparency, and speed. It seeks more control, personalization and community-based services. These customers...
Simple tips for improving digital customer engagement in pharma marketing.
Pharma has been trying to crack the customer engagement code in pharma marketing since the very first rep signed the log-in clipboard at the front desk for the very first time, detail aid in tote.
Companies are keenly aware of the imperative of the digital age: either go digital, or go home. Disruptive technologies such as blockchain, Artificial Intelligence (AI), the Internet of Things, virtual reality—the list is long—are shaking up the...
The digital evolution that has shaped the last few decades will be rapidly overtaken by other revolutions, such as Artificial Intelligence and Blockchain, amongst others. We will be moving from a production-led economy to a creation-led one, in...
Back by popular demand following our digital knowledge quiz part 1, we've put together a few short questions so you can see if you've got what it takes to be a digital whizz.
From search engine optimization to creating engaging digital journeys,...
Uber and Airbnb have overturned industries with just a cellphone app. They may make digital transformation look easy, but it isn’t always the case. If you’re planning on making the digital shift, test your digital marketing knowledge with our fun...
Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent survey...
Understandably, companies can feel confused about which tools to employ and how to best use them. While there is no one-size-fits-all approach to deploying digital marketing, we can identify several critical success factors consistently noted by...
STEP 1: INSIGHTS
