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FMCG Trends to Watch Out For in 2020

If you watch television, use the internet, or go to a supermarket, you’ve probably noticed certain trends that are impacting the production, marketing, and sales of fast-moving consumer goods, or FMCGs for short. Here are some of the big FMCG...

Winning the Customer of the Future

How do you think the relationship with customers will evolve in the following years?

The customer of the future looks for authenticity, transparency, and speed. It seeks more control, personalization and community-based services. These customers...

The Agile Customer-Driven Organization

Not a single article, speech or statement nowadays fails to mention digitalization and agility.

How to Become a Customer-Centric Organization

The rise of digital has empowered the customer by allowing them to easily compare and critique the products and services they choose to buy. Brands these days can no longer rely on a traditional product or service-based approach. They must focus...

Blog Post: Achieving Customer Centricity in Biopharma

For starters, a high degree of regulation hinders us.  In addition, our offerings are technologically sophisticated which can make it difficult to connect on a more personal level. What’s more, sometimes patients and even prescribers have...

Uber Changed my Life: a Blue Ocean Strategy Story

I have always had great customer experiences with Uber and it has undoubtedly become my preferred taxi-replacement service. In fact, anyone I have met who has used the service seems to become an Uber-advocate, helping to extend their brand reach...

FMCG Trends to Watch Out For in 2020

If you watch television, use the internet, or go to a supermarket, you’ve probably noticed certain trends that are impacting the production, marketing, and sales of fast-moving consumer goods, or FMCGs for short. Here are some of the big FMCG...

Winning the Customer of the Future

How do you think the relationship with customers will evolve in the following years?

The customer of the future looks for authenticity, transparency, and speed. It seeks more control, personalization and community-based services. These customers...

The Agile Customer-Driven Organization

Not a single article, speech or statement nowadays fails to mention digitalization and agility.

How to Become a Customer-Centric Organization

The rise of digital has empowered the customer by allowing them to easily compare and critique the products and services they choose to buy. Brands these days can no longer rely on a traditional product or service-based approach. They must focus...

Blog Post: Achieving Customer Centricity in Biopharma

For starters, a high degree of regulation hinders us.  In addition, our offerings are technologically sophisticated which can make it difficult to connect on a more personal level. What’s more, sometimes patients and even prescribers have...

Uber Changed my Life: a Blue Ocean Strategy Story

I have always had great customer experiences with Uber and it has undoubtedly become my preferred taxi-replacement service. In fact, anyone I have met who has used the service seems to become an Uber-advocate, helping to extend their brand reach...