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Commercial Awareness in Leadership: Addressing Critical Capability Gaps

Businesses are a complex combination of people, processes and products. Fail at one, risk failing at them all. There’s so much to contend with and leaders are under real pressure to perform. But is their existing knowledge enough to get the results...

FMCG Trends to Watch Out For in 2022

If you watch television, use the internet, or go to a supermarket, you’ve probably noticed certain trends that are impacting the production, marketing, and sales of fast-moving consumer goods, or FMCGs for short. Here are some of the big FMCG...

How Customer-Centric is Your Organization? Results from Our Quiz

A few weeks ago, we invited you to take our quiz to find out how customer-centric your organization is. Today, we share those results and include our recommendations on how to improve your organization’s relationship with its customers as we delve...

What is Customer Centricity and how to implement it in your business

Embracing a customer-centric business model in 2021 is becoming more and more vital as businesses look for ways to stand out, increase loyalty, and improve the user experience of their products and services. Internally, customer-centricity reflects...

Customer Insight Examples to Inspire Business Growth

Here at StratX ExL, we use experiential learning to develop customer centricity for Fortune 500 Companies. In this article, we shine the spotlight on notable B2C and B2B companies who prove that getting into the mind of the customer really is...

Quiz: How Customer-Centric is Your Organization?

A customer-centric organization will put customers at the core of their business purpose. But what does this actually look like and what steps can organizations take to become a customer-centric organization?

Winning the Customer of the Future

How do you think the relationship with customers will evolve in the following years?

The customer of the future looks for authenticity, transparency, and speed. It seeks more control, personalization and community-based services. These customers...

Hot Topic: The Agile Customer-Driven Organizations

Not a single article, speech or statement nowadays fails to mention digitalization and agility.

FAQ: How to Become a Customer-Centric Organization?

The rise of digital has empowered the customer by allowing them to easily compare and critique the products and services they choose to buy. Brands these days can no longer rely on a traditional product or service-based approach. They must focus on...

Achieving Customer Centricity in Biopharma Companies

For starters, a high degree of regulation hinders us.  In addition, our offerings are technologically sophisticated which can make it difficult to connect on a more personal level. What’s more, sometimes patients and even prescribers have troubles...

Uber Changed my Life: a Blue Ocean Strategy Story

I have always had great customer experiences with Uber and it has undoubtedly become my preferred taxi-replacement service. In fact, anyone I have met who has used the service seems to become an Uber-advocate, helping to extend their brand reach...

Commercial Awareness in Leadership: Addressing Critical Capability Gaps

Businesses are a complex combination of people, processes and products. Fail at one, risk failing at them all. There’s so much to contend with and leaders are under real pressure to perform. But is their existing knowledge enough to get the results...

FMCG Trends to Watch Out For in 2022

If you watch television, use the internet, or go to a supermarket, you’ve probably noticed certain trends that are impacting the production, marketing, and sales of fast-moving consumer goods, or FMCGs for short. Here are some of the big FMCG...

How Customer-Centric is Your Organization? Results from Our Quiz

A few weeks ago, we invited you to take our quiz to find out how customer-centric your organization is. Today, we share those results and include our recommendations on how to improve your organization’s relationship with its customers as we delve...

What is Customer Centricity and how to implement it in your business

Embracing a customer-centric business model in 2021 is becoming more and more vital as businesses look for ways to stand out, increase loyalty, and improve the user experience of their products and services. Internally, customer-centricity reflects...

Customer Insight Examples to Inspire Business Growth

Here at StratX ExL, we use experiential learning to develop customer centricity for Fortune 500 Companies. In this article, we shine the spotlight on notable B2C and B2B companies who prove that getting into the mind of the customer really is...

Quiz: How Customer-Centric is Your Organization?

A customer-centric organization will put customers at the core of their business purpose. But what does this actually look like and what steps can organizations take to become a customer-centric organization?

Winning the Customer of the Future

How do you think the relationship with customers will evolve in the following years?

The customer of the future looks for authenticity, transparency, and speed. It seeks more control, personalization and community-based services. These customers...

Hot Topic: The Agile Customer-Driven Organizations

Not a single article, speech or statement nowadays fails to mention digitalization and agility.

FAQ: How to Become a Customer-Centric Organization?

The rise of digital has empowered the customer by allowing them to easily compare and critique the products and services they choose to buy. Brands these days can no longer rely on a traditional product or service-based approach. They must focus on...

Achieving Customer Centricity in Biopharma Companies

For starters, a high degree of regulation hinders us.  In addition, our offerings are technologically sophisticated which can make it difficult to connect on a more personal level. What’s more, sometimes patients and even prescribers have troubles...

Uber Changed my Life: a Blue Ocean Strategy Story

I have always had great customer experiences with Uber and it has undoubtedly become my preferred taxi-replacement service. In fact, anyone I have met who has used the service seems to become an Uber-advocate, helping to extend their brand reach...