STEP 1: INSIGHTS
Do you understand the behavior and preferences of your target audience? Make sure to have an effective grasp on this knowledge in order to know how to approach each marketing channel and which ones to use.
STEP 2: COMPETITORS
Do you know whether your competition have a multichannel or digital advantage? You can use competitive data to help map your brand approach in the market
STEP 3: OBJECTIVES
Do you know what impact you are trying to acheive overall? It is key to define tangible and measureable goals for your multichannel marketing strategy.
STEP 4: REACH
Do you know how you will engage with your entire audience? Customers have a vast variety of choices in terms of channels they turn to, and you will want to be able to reach the right ones at the right place at the right time.
STEP 5: CONTENT
Can you provide your audience with compelling reasons to engage? Your messaging need to resonate with your target customers and must be relevant to their needs.
STEP 6: EXPERIENCE
Can you provide an intuitive and valuable experience? Customers are not only buying your product. A good customer experience means that the individual's experience during all points of contact matches expectations at all levels.
STEP 7: ALIGNMENT
Are you able to align your brand across multiple channels? Create untity to drive focus and company effectiveness among all teams.
STEP 8: CONVERSION
Can you ensure that your audience can easily transition into customers? Make it a seamless experience for a prospect to turn into a customer by providing top notch onboarding services and adapting to their needs.
STEP 9: SERVICES
Do you reward customers by adding value through unique services? In order to do this effectively, be sure to understand your customers' values so that you can provide something extra that will set you apart from the competition.
STEP 10: MEASUREMENT
Do you understand the impact of multichannel marketing investments? It's critical to have the capabilities to measure your marketing efforts to achieve maximum ROI.
StratX is here to help. We are experts in building the ‘thought-ware’ your teams need to acheive Multichannel Marketing Excellence.
We design and build experiential learning programs for marketers and cross-functional teams to suit your particular situation. Programs that engender long-lasting strategic thinking and decision-making abilities to equip you and your team for today’s challenges.
Contact Yann Cartier (yann.cartier@stratx.com) for more information on our experiential learning programs.
