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Douglas Ross

Douglas Ross

Recent Posts

Douglas Ross

Douglas Ross

Recent Posts

Your Most Important Stakeholder: Creating Stakeholder Value in Pharmaceuticals

Ask any stakeholder in your universe “From your point of view, who is my brand’s most important stakeholder?” The answer will always be “me”.

And that’s because all stakeholders are trying to satisfy their needs and desires with your product or...

Douglas Ross

Douglas Ross

Recent Posts

Your Most Important Stakeholder: Creating Stakeholder Value in Pharmaceuticals

Ask any stakeholder in your universe “From your point of view, who is my brand’s most important stakeholder?” The answer will always be “me”.

And that’s because all stakeholders are trying to satisfy their needs and desires with your product or...