Industry Insights

Part 3: How Business Simulations Help Biopharma Teams Achieve Success

Posted by Richard Hainsworth on Oct 11, 2017 11:00:00 AM

In this three part series, we explore the different facets of business simulations that can boost competencies in the Biopharma industry. 

What does it feel like to win?  How to help teams model the behaviors and generate the team climate that promotes winning?  What does it feel like to lose?  How do you identify losing behaviors and prevent them?  These are all questions that can be answered and addressed using a realistic pharma simulation.

Failing teams often lack clarity in how their environment works and how they can influence it.  This lack of clarity can cause "paralysis by analysis", decision anxiety and conflicts in the team.  Clarity in the team can be achieved when team members understand their environment and the challenges they face and have the right skills to deal with this.

Another characteristic of team climate that characterizes failing teams is lack of high enough standards for their work.  This can even occur among high performing individuals, but within the team context they do not understand the rigor or analysis of discipline of decision making that is required of them to succeed.  This becomes obvious in a simulation exercise as teams can benchmark their own performance with their peers and with a more ideal performance that can be described and demonstrated.

Working through a simulation exercise can allow teams to experience these kinds of dysfunction that result in poor performance.  With the right analysis and coaching, they can identify these behaviors and self-correct, which is the only enduring kind of correction for a team.  After these self-corrections, teams learn what high performance feels like.  It becomes fun.  Their work just flows and they enjoy their challenges and the teamwork experience in a new way.  Most teams that experience this never want to go back.

Robust simulations and experienced facilitation is essential

Simulation experiences provide and incredible opportunity to develop Pharma managers and teams, but there is a catch here.  It isn't going to help to train in a simulation environment that is not realistic and there is a big difference between the learning impact of a realistic business simulation and a simplistic one.  This is especially true of the new pharma paradigm with multiple stakeholders and multi-channel customer engagement.  Simulations that don't model this realistically are really only just games.  They can be fun, but they provide little learning impact.

At StratX, we develop every aspect of our simulations ourselves and we incorporate the learning within our organization that has made us the leader in marketing simulations for business schools for the past 30 years, where these learning tools have undergone the scrutiny of the academic business community and come out on top.

In addition to this, StratX consultants have years of experience training thousands of Pharma managers to help each individual and every team to gain the experience they need to succeed in their real world environment.  This combination of top-flite simulations and experienced facilitation provides a unique opportunity to prepare Pharma teams to meet their real world challenges.

Learn more about Experiential Learning In Biopharma

Experiential Learning in Biopharma


Topics: Biopharma

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