Application Tools, Developed for Real World Action

STAR Tool: Portfolio Management.

This tool will help you to identify the right opportunities in the market and how to best allocate resources for maximum impact.

You can apply the tool in order to analyze various portfolios, such as:

• Portfolio of product offerings / markets
• Portfolio of key accounts
• Portfolio of customer segments
• Portfolio of geographies
• Portfolio of business units / markets
• Portfolio of strategic initiatives or projects
• Portfolio of communication activities or promotional mix

Q-SWOT Tool: Situational Analysis.

To support a thorough approach to situational analysis, the Q-SWOT tool follows three, structured steps:

1. Initial Analysis:
   Review available market information in order to assess the current environment.
2. Conduct Q-SWOT
   Visually identify and weight key strengths, weaknesses, opportunities and threats.
   
   
3. Conclusions
   Analyze the results to identify key issues and the Critical Success Factors (CSFs).

SAT Tool: Customer Understanding.

Target Audience:
Intact Marketing. Sales/Account or cross-functional team of 4-6 individuals.

Purpose:
To better understand multiple external stakeholders influencing your success.

Scope:
Marketing: key customer groups or segments
Sales: key accounts

Result:
Develop a plan to better address key stakeholder needs relative to the competition.

CHESS Tool: Competitive Analysis. 

To support a thorough approach to competitive analysis, the CHESS tool follows three, structured steps:

1. Initial Analysis:
   Review available market information in order to assess the current environment.
2. Conduct CHESS
   Identify, using the CHESS process and rating system, potential competitor reactions and counter moves in real market scenarios.
3. Conclusions
   Analyze the results and select the best way to outmaneuver the competition.