Industry Insights

Pfizer: Marketing Excellence

Posted by Sam Zalcman on Apr 2, 2014 6:00:00 AM

Objective

Inspire fresh ideas and strategies throughout the global marketing organization.

Solution

Created the Advanced Product Management Development (AMPD) series, designed and delivered by StratX on a worldwide basis. The AMPD enabled marketing managers to:

  • Develop marketing competencies by tightly focusing on key business challenges:
    • Brand management
    • Brand launch
    • Market development
    • Brand optimization
    • Forecasting
    • Marketing mix management
  • Understand the key factors for long-term results throughout a brand’s lifecycle
  • Share and apply best practices by combining Pfizer’s own marketing knowledge and case studies with team exercises and simulations

Results

  • APMD programs have been delivered to more than 2,000 Pfizer professionals around the world
  • APMD achieved consistently high levels of satisfaction among global marketing and sales professionals
  • Pfizer and StratX continue to work together to advance and improve the APMD series annually

Topics: Case Studies

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