Objective
Inspire fresh ideas and strategies throughout the global marketing organization.
Solution
Created the Advanced Product Management Development (AMPD) series, designed and delivered by StratX on a worldwide basis. The AMPD enabled marketing managers to:
- Develop marketing competencies by tightly focusing on key business challenges:
- Brand management
- Brand launch
- Market development
- Brand optimization
- Forecasting
- Marketing mix management
- Understand the key factors for long-term results throughout a brand’s lifecycle
- Share and apply best practices by combining Pfizer’s own marketing knowledge and case studies with team exercises and simulations
Results
- APMD programs have been delivered to more than 2,000 Pfizer professionals around the world
- APMD achieved consistently high levels of satisfaction among global marketing and sales professionals
- Pfizer and StratX continue to work together to advance and improve the APMD series annually
