Industry Insights

Pfizer: Achieving Marketing Excellence in Pharma Industry

Posted by Sam Zalcman on Apr 2, 2014 6:00:00 AM

Objective

Inspire fresh ideas and strategies throughout the global marketing organization.

Solution

Created the Advanced Product Management Development (AMPD) series, designed and delivered by StratX on a worldwide basis. The AMPD enabled marketing managers to:

  • Develop marketing competencies by tightly focusing on key business challenges:
    • Brand management
    • Brand launch
    • Market development
    • Brand optimization
    • Forecasting
    • Marketing mix management
  • Understand the key factors for long-term results throughout a brand’s lifecycle
  • Share and apply best practices by combining Pfizer’s own marketing knowledge and case studies with team exercises and simulations

Results

  • APMD programs have been delivered to more than 2,000 Pfizer professionals around the world
  • APMD achieved consistently high levels of satisfaction among global marketing and sales professionals
  • Pfizer and StratX continue to work together to advance and improve the APMD series annually

Topics: Case Studies

More Insights

Why healthy workplaces matter

There are many elements that combine to make a healthy...

Learn More

Ten ways to improve employee retention

To be successful, organizations need to attract talented...

Learn More

The Evolution of Diversity in the Workplace

It wasn’t actually that long ago that diversity issues were...

Learn More

Values-based leadership is the key to a successful ESG strategy

Aligning your ESG goals and activities with a well-defined set...

Learn More

Diversity and Inclusion in the Workplace, and its impact on Performance

Diversity and inclusion: two buzzwords that hold major...

Learn More

10 values to embody to become a great leader

A leader who embodies a well-defined set of positive values is...

Learn More