Industry Insights

B2B Example : Dell and Its Strategic Thinking Approach to Marketing

Posted by Sebastien Lamiaux on Apr 2, 2014 6:00:00 AM

Background

Dell, a $53-billion company with consumer, public and large enterprise products and services, wanted to create and deliver a customized training program for marketers from across business units to improve strategic marketing planning skills, the application of customer insights to decision making and end-to-end campaign management and effectiveness.

Participants using business simulations

Learning Journey themes include:

  • Marketing Strategy & Planning
  • Customer Understanding & Insights
  • Campaign Management

Our solution

StratX designed and delivered a customized 3-day residential program, which includes

  • Strategic marketing concepts sessions and industry best practices
  • ‘Learn by doing’ MarkPro simulation team work
  • Application tools to real-world business challenges

Result

The unique StratX Experience-Learn-Apply approach provided the following benefits:

  • Helped Dell marketers understand their roles in creating an effective marketing strategy across the organization
  • Utilization of decision-making and strategic tools to help guide creation of a effective strategies
  • Simple, repeatable, scalable template for strategy creation, communication and execution

Discover other client success stories and program examples, click below.

Discover More Success Stories

Topics: Case Studies

More Insights

Talent engagement is a must for tackling ESG goals

How does talent engagement relate to ESG?

Environmental,...

Learn More

ESG and Value Creation

ESG refers to the Environmental, Social, and Governance...

Learn More

Experiential learning could be the key to your ESG transformation

Environmental, social and corporate governance (ESG) is a...

Learn More

Characteristics of High-performing Teams

In the world of business, effective teamwork is critical in...

Learn More

The Challenges of Creating a Diverse Cross Functional Team

What is a cross functional team?

A cross functional team...

Learn More

What is a T-Shaped Leader?

T-shaped leadership provides a more agile alternative to...

Learn More