Industry Insights

B2B Example : Dell and Its Strategic Thinking Approach to Marketing

Posted by Sebastien Lamiaux on Apr 2, 2014 6:00:00 AM

Background

Dell, a $53-billion company with consumer, public and large enterprise products and services, wanted to create and deliver a customized training program for marketers from across business units to improve strategic marketing planning skills, the application of customer insights to decision making and end-to-end campaign management and effectiveness.

Participants using business simulations

Learning Journey themes include:

  • Marketing Strategy & Planning
  • Customer Understanding & Insights
  • Campaign Management

Our solution

StratX designed and delivered a customized 3-day residential program, which includes

  • Strategic marketing concepts sessions and industry best practices
  • ‘Learn by doing’ MarkPro simulation team work
  • Application tools to real-world business challenges

Result

The unique StratX Experience-Learn-Apply approach provided the following benefits:

  • Helped Dell marketers understand their roles in creating an effective marketing strategy across the organization
  • Utilization of decision-making and strategic tools to help guide creation of a effective strategies
  • Simple, repeatable, scalable template for strategy creation, communication and execution

Discover other client success stories and program examples, click below.

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Topics: Case Studies

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