Industry Insights

Client Feedback: CentrXB2B

Posted by April Giarla on Apr 28, 2016 6:00:00 AM

Several participants completed a survey as a means to provide feedback after the program.

Below you will find some of the key takeaways from the simulation experience.

What is your overall impression of the simulation?

  • Easy-to-use, creates real world scenarios, good visual reports and charts
  • A very exciting, to-the-point simulation. competitive & dynamic, nice addition with the digital marketing [tool], [it] adds value 
  • Real competition between the different groups 
  • Nice tool, logical, easy-to-navigate
  • Easy to work with, good visuals 
  • Interesting and fun!
  • Complex, well-programmed, lots of variables, challenging

Lessons learned from the simulation

  • Competitive analysis and anticipation is critical
  • Customer input is needed to get the best strategy for the target industry
  • Communication plan will help drive revenue and can allow you to command a higher price 
  • Like chess [you must] play 3 moves ahead, but with end game in mind 
  • Action and counter actions are needed everyday. 
  • Promotion & sales needs to be aligned with digital experience 
  • New market developments
  • Dynamics in positioning, planning ahead for competitor response
  • Understanding the cause and effect of R&D, marketing and positioning 

What were the most positive elements of the simulation?

  • Competition with groups! 
  • [The structure of the simulation] faciliated a logical progression in the data analysis 
  • The [amount of] data available and charts/tools
  • Very close to reality
  • [The] review afterwards to show impact of actions
  • Teamwork as a group working through the challenges 
  • Debriefing and market views, forecasting not aligning with reality so as to force you to plan on your own 

If you are interested in providing the same impact for your B2B teams, please contact us for more information. We are happy to show you a demo of how CentrXB2B works. 

Topics: Case Studies

More Insights

A 5-Step Plan to Improving Diversity & Inclusion in the Workplace

Not only is improving diversity and inclusion in the workplace...

Learn More

Workplace Learning: How L&D Teams Can Better Handle the Current Crisis

Many of today’s situation make “business as usual” not an...

Learn More

Boosting Engagement by Bringing Experiential Learning Journeys Online

Online, remote, virtual or e-learning, means something...

Learn More

Obvious Solutions in Retaining Top Talent

Today’s dense job market presents a unique problem for...

Learn More

How Digital Changes the Face of Pharmaceutical Product Launches

The pharmaceutical industry is an interesting and innovative...

Learn More

Experiential Learning in Biopharma

The biopharmaceutical industry is at a critical turning point.

Learn More

Leave a Comment