Industry Insights

Cegedim: Enhancing Capabilities in the Healthcare Sector.

Posted by Alan Slavik on May 9, 2014 6:00:00 AM

Project Objectives.

Cegedim, a global technology and services company specializing in the healthcare field, were looking to raise their competencies to meet the dynamic requirements of their customers. They are focused on enabling their clients to operate more efficiently through faster time to market and time to peak sales.

StratX Solutions.

Our approach reinforces competitive thinking and market understanding. Each business simulation reflects the impact that a sudden competitive move or a change in customer needs can have on a company. CentrX, designed specifically for the bio-pharmaceutical industry, follows an action-oriented approach, incorporating a new simulation that can be tailored to specific learning needs.

Real-World Results.

In the words of our client partner:

“As Cegedim is revamping its value proposition and selling model, we have the benefit of running our talent development initiative on StratX’s latest simulation, CentrX,” explained Pierre Morgon, Chief Marketing Officer, Cegedim. “This highly interactive and integrative solution stimulates group thinking and fosters teamwork across functional boundaries. It also helps crystallize Life Sciences industry concepts and decision processes in the minds of our staff. Thus, it exposes our global sales and marketing executives to the reality of what their clients are experiencing, hence fostering a sought-after transition from a seller’s to a buyer’s perspective.”

To learn more about Cegedim, please visit www.cegedim.com

Topics: Case Studies

More Insights

What is Value-Based Leadership?

Some leaders are democratic, others are autocratic. One boss...

Learn More

HR Leaders are Key to Workforce Transformation

The HR market in the UK has grown markedly since 2009,...

Learn More

Commercial Awareness in Leadership: Addressing Critical Capability Gaps

Businesses are a complex combination of people, processes and...

Learn More

Navigating VUCA: How to Effectively Prepare Your Leaders

Businesses are grappling with a brave new world. A world where...

Learn More

Diversity in the Workplace 2022: Diversity Trends to Consider this year and next

Diversity, Equity, and Inclusion (DEI) incentives make great...

Learn More

Transformative Leadership: What are your horizons for the next 3 years?

Businesses across all industries feel the pressure to adapt...

Learn More