Industry Insights

Cegedim: Enhancing Capabilities in the Healthcare Sector.

Posted by Alan Slavik on May 9, 2014 6:00:00 AM

Project Objectives.

Cegedim, a global technology and services company specializing in the healthcare field, were looking to raise their competencies to meet the dynamic requirements of their customers. They are focused on enabling their clients to operate more efficiently through faster time to market and time to peak sales.

StratX Solutions.

Our approach reinforces competitive thinking and market understanding. Each business simulation reflects the impact that a sudden competitive move or a change in customer needs can have on a company. CentrX, designed specifically for the bio-pharmaceutical industry, follows an action-oriented approach, incorporating a new simulation that can be tailored to specific learning needs.

Real-World Results.

In the words of our client partner:

“As Cegedim is revamping its value proposition and selling model, we have the benefit of running our talent development initiative on StratX’s latest simulation, CentrX,” explained Pierre Morgon, Chief Marketing Officer, Cegedim. “This highly interactive and integrative solution stimulates group thinking and fosters teamwork across functional boundaries. It also helps crystallize Life Sciences industry concepts and decision processes in the minds of our staff. Thus, it exposes our global sales and marketing executives to the reality of what their clients are experiencing, hence fostering a sought-after transition from a seller’s to a buyer’s perspective.”

To learn more about Cegedim, please visit www.cegedim.com

Topics: Case Studies

More Insights

Corporate Training Trends for 2020 & Beyond

Welcome. No year has ever been as difficult for those involved...

Learn More

Using Business Simulation Games for Leadership Training & Development: How it works

In the modern era of training, organizations have had to...

Learn More

Are Business Simulations Right for You?

Experiential learning is all the buzz, and a prime example of...

Learn More

Biopharma Trends for 2020 and Beyond

Let’s start by saying that nobody could have predicted just...

Learn More

How to Create Engaging Learning Experiences Online: Key Learnings from Our Webinar

If you were unable to attend our webinar in May on How to...

Learn More

4 Biotech Success Stories to Inspire Your Team

The Biotech world is booming. Scientists around the world are...

Learn More