Blue Ocean Strategy

Authored by INSEAD professors W. Chan Kim and Renée Mauborgne: the book is an international best seller, translated into 41 languages with over 2 million copies sold.

Blue Ocean Strategy provides both a conceptual approach to innovation that supports the creation of an innovative culture as well as a framework to systematically drive value innovation.

Read our guide on what is the blue ocean strategy for more info

BOSS (Blue Ocean Strategy Simulation)

StratX ExL has developed BOSS, a “Blue Ocean Strategy Simulation” alongside the book’s authors to help top executives and cross-functional managers learn, practice and apply Blue Ocean Strategy moves.

While innovation has been seen as a random/experimental process where entrepreneurs and spin-offs are the primary drivers, BOSS offers systematic and reproducible methodologies and processes in pursuit of innovation by both new and existing firms.

Frameworks and Tools

These frameworks and tools are designed to be visual in order to not only effectively build the collective wisdom of the company but also to effectively execute a strategy through easy communication.

  • Buyer Experience Cycle
  • Blue Ocean Idea Index
  • Four Actions Framework
  • Six Paths
  • Strategy Canvas
  • Buyer Utility Map
  • Value Curve


Blue Ocean Strategy can be applied to innovate with product, services, go-to-market approaches, business processes or an entire business model. BOSS covers both strategy formulation and strategy execution. Let us show you how Blue Ocean Strategy can make an impact and drive lasting change in your organization.

Request a BOSS Demo