Even before Covid-19 appeared, the world had begun to face a steady stream of disruptions. But ever since the pandemic, there is an overwhelming sense that VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) is all around us and ever more potent. The world is more VUCA than ever. What does that mean? That means everything happens even more quickly. Competition in the marketplace is faster, unexpected consequences emerge more quickly, and newcomers repeatedly attack existing markets. The traditional concept of a top-down ‘five-year plan’ and imparted from a leader in their ivory tower is now totally unfit for purpose. How do leaders keep up with the shifting needs, come out stronger and seek new horizons ?
