Pharma marketers, is the force with you?
The future pharma galaxy is complex. Where markets are more competitive and customers more segmented, today's Jedi not only has to be smarter, but also everywhere at once.
Our hommage to the Star Wars franchise features the following episodes:
- The Multichannel Menace
- Attack of Patient Centricity
- Revenge of the Net
- Launch Excellence and the New Slope
- The Payer Strikes Back
- Return of the Innovator
