GM: Boosting Profits for Car Manufacturer - Case Study

Objective

Boost profitability and brand performance.

Solution

CentrX designed two separate sets of seminars for global deployment:

1. Fundamental Drivers of Market Leadership (MarkStrat simulation)
2. Boosting Profits & Brand Performance (customized automobile simulation)

Benefits

Driven by the global Chief Marketing Officer, this multi-year project (1998-present) continues to thrive.

Over 800 cross-functional managers have been trained to date resulting in an increase in global networking, best practice sharing, and “top of mind awareness” of profitability levers.

Furthermore, numerous new initiatives have been developed during the seminars for market implementation

Client Feedback

"One of the best training programs we have experienced. We found it valuable, thought provoking and importantly it gave us many insights and learnings to take back to our day-to-day activities"

Alastair Ironside - General Manager, GM South Africa