Industry Insights

GM: Boosting Profits for Car Manufacturer - Case Study

Posted by Alan Slavik on Mar 25, 2014 5:00:00 AM

Objective

Boost profitability and brand performance.

Solution

StratX designed two separate sets of seminars for global deployment:

  1. Fundamental Drivers of Market Leadership (MarkStrat simulation)
  2. Boosting Profits & Brand Performance (customized automobile simulation)

Benefits

Driven by the global Chief Marketing Officer, this multi-year project (1998-present) continues to thrive.

Over 800 cross-functional managers have been trained to date resulting in an increase in global networking, best practice sharing, and “top of mind awareness” of profitability levers.

Furthermore, numerous new initiatives have been developed during the seminars for market implementation

Client Feedback

"One of the best training programs we have experienced. We found it valuable, thought provoking and importantly it gave us many insights and learnings to take back to our day-to-day activities"

Alastair Ironside - General Manager, GM South Africa

Topics: Case Studies

More Insights

Why healthy workplaces matter

There are many elements that combine to make a healthy...

Learn More

Ten ways to improve employee retention

To be successful, organizations need to attract talented...

Learn More

The Evolution of Diversity in the Workplace

It wasn’t actually that long ago that diversity issues were...

Learn More

Values-based leadership is the key to a successful ESG strategy

Aligning your ESG goals and activities with a well-defined set...

Learn More

Diversity and Inclusion in the Workplace, and its impact on Performance

Diversity and inclusion: two buzzwords that hold major...

Learn More

10 values to embody to become a great leader

A leader who embodies a well-defined set of positive values is...

Learn More