Industry Insights

GM: Boosting Profits.

Posted by Alan Slavik on Mar 25, 2014 5:00:00 AM

Objective

Boost profitability and brand performance.

Solution

StratX designed two separate sets of seminars for global deployment:

  1. Fundamental Drivers of Market Leadership (MarkStrat simulation)
  2. Boosting Profits & Brand Performance (customized automobile simulation)

Benefits

Driven by the global Chief Marketing Officer, this multi-year project (1998-present) continues to thrive.

Over 800 cross-functional managers have been trained to date resulting in an increase in global networking, best practice sharing, and “top of mind awareness” of profitability levers.

Furthermore, numerous new initiatives have been developed during the seminars for market implementation

Client Feedback

"One of the best training programs we have experienced. We found it valuable, thought provoking and importantly it gave us many insights and learnings to take back to our day-to-day activities"

Alastair Ironside - General Manager, GM South Africa

Topics: Case Studies

More Insights

Using Creative Leadership Skills to Lead Teams Effectively

Leading a team is no mean feat. Taking a group of individuals,...

Learn More

5 Keys to Implementing Successful Women's Leadership Programs

Is your company currently implementing initiatives to achieve...

Learn More

Expert Insights : Leadership and Innovation

Innovation is, or certainly should be, at the heart of every...

Learn More

Characteristics of Creative Leadership Style in Business

In this article, we are going to be exploring the...

Learn More

Expert Insights : Leadership and Collaboration

Amidst radical re-inventions in communications, healthcare,...

Learn More

4 Tips to Develop Future Leaders in the Age of Automation

Technological trends are challenging the traditional corporate...

Learn More

Leave a Comment