Industry Insights

GM: Boosting Profits for Car Manufacturer - Case Study

Posted by Alan Slavik on Mar 25, 2014 5:00:00 AM

Objective

Boost profitability and brand performance.

Solution

StratX designed two separate sets of seminars for global deployment:

  1. Fundamental Drivers of Market Leadership (MarkStrat simulation)
  2. Boosting Profits & Brand Performance (customized automobile simulation)

Benefits

Driven by the global Chief Marketing Officer, this multi-year project (1998-present) continues to thrive.

Over 800 cross-functional managers have been trained to date resulting in an increase in global networking, best practice sharing, and “top of mind awareness” of profitability levers.

Furthermore, numerous new initiatives have been developed during the seminars for market implementation

Client Feedback

"One of the best training programs we have experienced. We found it valuable, thought provoking and importantly it gave us many insights and learnings to take back to our day-to-day activities"

Alastair Ironside - General Manager, GM South Africa

Topics: Case Studies

More Insights

What is Value-Based Leadership?

Some leaders are democratic, others are autocratic. One boss...

Learn More

HR Leaders are Key to Workforce Transformation

The HR market in the UK has grown markedly since 2009,...

Learn More

Commercial Awareness in Leadership: Addressing Critical Capability Gaps

Businesses are a complex combination of people, processes and...

Learn More

Navigating VUCA: How to Effectively Prepare Your Leaders

Businesses are grappling with a brave new world. A world where...

Learn More

Diversity in the Workplace 2022: Diversity Trends to Consider this year and next

Diversity, Equity, and Inclusion (DEI) incentives make great...

Learn More

Transformative Leadership: What are your horizons for the next 3 years?

Businesses across all industries feel the pressure to adapt...

Learn More