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Bill Ballas

Business Partner

Bill led the marketing development for 20 novel therapeutic agents and medical devices, as well as several successful healthcare start-up companies.

He enjoys helping clients grow their market share and profitability through a greater understanding and use of marketing principles. Bill has been an advocate for STRATX simulations and tools since he experienced Markstrat while attending the University of Virginia/Darden in the 1990s.


Bill has expertise in the pharmaceutical, biotechnology, medical device, healthcare, and information technology industries.


Certificate in Strategic Marketing from the Johnson Graduate School of Management at Cornell University, and the Darden Graduate School of Business at the University of Virginia.

Career Highlight

Involved in the development of 20 novel therapeutic agents and medical devices; and several successful start-up launches.


Marketing research, market planning, and market strategy development.


Fitness, sports, traveling, reading.

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