Industry Insights

Creating Viral-Worthy Learning for Business Professionals

Posted by April Giarla on Oct 4, 2016 6:00:00 AM

CLO magazine's October 2016 issue explores how making learning viral-worthy makes it last. But what exactly pushes something go viral? And what makes certain learning tactics viral-worthy? 

Viral Worthy Learning

According to CLO, at the core, viral content should generate a strong emotional response, since we tend to remember things on a deeper level when our feelings are triggered.  

Not surprisingly, experiential learning in the form of business simulations fits into this context. 

The article states that by incorporating emotions, as well as other characteristics into learning, organizations can increase the likelihood that employees will not only remember what they are taught, but will even want to tell others about their experience. 

Experiential learning programs are more likely to be memorable for employees and have a long-lasting impact on their work, Lamiaux told CLO magazine.

Delivering a high-impact learning experience has a great deal to do with putting learning to work. 

"In StratX experiential learning programs, participants have to make decisions and live with the results of their decisions."  Lamiaux said. 

These decisions evoke various emotions depending on their outcomes. 

"Through that decision-making experience and through the discussion of the team, and the fact that you repeat the process several times accelerates the learning and makes the learning actionable and action-oriented. Because people remember." 

Investing in effective learning and development programs that make this type of lasting impact is key for organizations to stay up to speed with the changing nature of the marketplace. 

What is Experiential Learning? 

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