Industry Insights

Dell: Strategic Thinking

Posted by Sebastien Lamiaux on Apr 2, 2014 6:00:00 AM

Client objective

Dell, a $53-billion company with consumer, public and large enterprise products and services, wanted to create and deliver a customized training program for marketers from across business units to improve strategic marketing planning skills, the application of customer insights to decision making and end-to-end campaign management and effectiveness.

Seminar themes include:

  • Marketing Strategy & Planning
  • Customer Understanding & Insights
  • Campaign Management

StratX solution

StratX designed a customized 3-day classroom program led by two StratX consultants including:

  • Concepts sessions and best practices
  • ‘Learn by doing’ MarkPro simulation team work
  • Application tools to real-world business challenges

Result

The unique StratX approach provided the following benefits:

  • Helped Dell marketers understand their roles in creating an effective marketing strategy across the organization
  • Utilization of decision-making and strategic tools to help guide creation of a effective strategies
  • Simple, repeatable, scalable template for strategy creation, communication and execution

Topics: Case Studies

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