Industry Insights

Dell: Strategic Thinking

Posted by Sebastien Lamiaux on Apr 2, 2014 6:00:00 AM

Client objective

Dell, a $53-billion company with consumer, public and large enterprise products and services, wanted to create and deliver a customized training program for marketers from across business units to improve strategic marketing planning skills, the application of customer insights to decision making and end-to-end campaign management and effectiveness.

Seminar themes include:

  • Marketing Strategy & Planning
  • Customer Understanding & Insights
  • Campaign Management

StratX solution

StratX designed a customized 3-day classroom program led by two StratX consultants including:

  • Concepts sessions and best practices
  • ‘Learn by doing’ MarkPro simulation team work
  • Application tools to real-world business challenges

Result

The unique StratX approach provided the following benefits:

  • Helped Dell marketers understand their roles in creating an effective marketing strategy across the organization
  • Utilization of decision-making and strategic tools to help guide creation of a effective strategies
  • Simple, repeatable, scalable template for strategy creation, communication and execution

Topics: Case Studies

More Insights

Corporate Training Trends for 2020 & Beyond

Welcome. No year has ever been as difficult for those involved...

Learn More

Using Business Simulation Games for Leadership Training & Development: How it works

In the modern era of training, organizations have had to...

Learn More

Are Business Simulations Right for You?

Experiential learning is all the buzz, and a prime example of...

Learn More

Biopharma Trends for 2020 and Beyond

Let’s start by saying that nobody could have predicted just...

Learn More

How to Create Engaging Learning Experiences Online: Key Learnings from Our Webinar

If you were unable to attend our webinar in May on How to...

Learn More

4 Biotech Success Stories to Inspire Your Team

The Biotech world is booming. Scientists around the world are...

Learn More