Industry Insights

Blue Ocean Strategy: 4 Steps to Get Started.

Posted by Philippe Latapie on Apr 28, 2015 6:00:00 AM

Here are four simple ways to dive in and start making an impact with Blue Ocean Strategy...

1 - Get the new and expanded edition of the book.

This book challenges conventional wisdom and will make you rethink what you know about business strategy, marketing and innovation.

You will undoubtedly enjoy the many examples and practical tools and tips.

2 - Use the 4 Actions Framework described below.

Do a first-pass by yourself and then use it in a meeting with your team.

Reflect on what factors or key activities you, your team or your business spend time and money resourcing.

Then scrutinize these activities: do they pass the value test? If not, consider eliminating or reducing them. This should free up time and money to raise activities that add value. Then brainstorm what new activities or factors should be created to add even more value.

  • ELIMINATE: Which factors that the industry has long competed on should be eliminated?
  • RAISE: Which factors should be raised well above the industry's standard?
  • REDUCE: Which factors should be reduced well below the industry's standard?
  • CREATE: Which factors should be created that the industry has never offered?

3 - Get in touch with us.

We can help you explore how Blue Ocean Strategy might apply to your company or to book a Blue Ocean Strategy webinar for your team.

Click here to access our contact form to get started.

4 - Learn more about how you can immerse your team with the Blue Ocean Strategy Simulation.

Along with the new book, we have launched an updated, fully web-based version of the simulation.

You can see more details by clicking here

Innovation Training with Blue Ocean Strategy

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