What do Netflix, the city of Medellin in Colombia and Emmanuel Macron have in common? You may be surprised by the answer: each is an example of a game-changing Blue Ocean Strategy move.
Since 2005, a large number of start-ups and multinational companies have launched highly successful offerings based on Blue Ocean Strategy. And the results are clear: the return on a blue ocean product launch is 9 times greater than that of incremental innovations or line extensions.
This white paper covers:
Simply fill out the registration form today to receive your free copy of The New Blue Ocean Strategy Casebook to learn from some of the best Blue Ocean Strategy companies.