Business Partner

Ashraf has more than 20 years of experience in corporate strategy, M&As, strategic marketing and business development.

He is the founder at HCD CONSULT:

Ashraf has built a strong experience in  strategy and organizational consulting within the public sector in the GCC ,and led global M&A projects in the bio-pharma. He has also worked in leading pharmaceutical companies on corporate strategy, strategic marketing and branding projects.


Arabic (native),English (fluent), German (fluent)



Public Sector


Certified Blue Ocean Specialist (StratX – Boston US)

Certified Balanced Scorecard Practitioner (BCI/GW University – US)

Certified Management Consultant (Chartered Management Institute – UK)

Certified Assessor – A and Intermediate B (British Psychological Association – UK)

Career Highlight.

From program design to deployment, he specializes in developing leadership, strategy and marketing capabilities within corporations, Ashraf brings deep knowledge and experience of the ingredients needed to accelerate change of mindsets.


Strengthening strategic thinking: securing buy-in into new strategic direction. Turning company leaders into strategy messengers: developing and embedding business strategy


Fishing, Chess and gardening